A 25L Urban Casualty Response pack designed in direct collaboration with SWAT professionals to deliver instant access to life-saving gear in active shooter and mass casualty situations.

First responders and SWAT professionals operating in active shooter and mass casualty situations don't have the luxury of digging for gear. The UCR (Urban Casualty Response) Backpack was designed around a single mandate: get the right equipment into the right hands in seconds, not minutes.
The Challenge:
Tactical medics and first responders needed a pack purpose-built for the realities of active shooter and mass casualty response — where every second of access time matters and disorganized gear can cost lives.
The Solution:
Leading the design team, we worked directly with SWAT professionals to understand exactly how they operate under pressure — and built the UCR Backpack around those real-world demands.
The Result:
A pack that earned the trust of the professionals it was built for — designed not from a spec sheet, but from direct collaboration with the people who carry it into the toughest situations imaginable.


